LONDON (02 March 2015) – IMG, a global leader in sports, fashion and media, today announced that it will represent the global media rights of the International Waterski & Wakeboard Federation’s (IWWF) World Cup Series.


Four events are already confirmed for this year’s IWWF World Cup Series, with scope for more to be added during the course of the agreement. The first gets underway March 14-15 in Mandurah, Western Australia. In the World Cup Series, athletes compete in a range of disciplines including wakeboard, slalom, shortboard, jump, cable slalom, cable wakeboard, cable tricks and cable jump.
Adam Kelly, Senior Vice President, Head of Sales EMEA and Business Development Worldwide, IMG Media, said: “The addition of IWWF to our growing action sports catalogue is a significant and exciting acquisition. We are currently working with over 100 events across all major disciplines and our expertise and access in this field will enable us to increase the visibility, popularity and prestige of the IWWF World Cup Series and cement its appeal within the world of action sports.”


Other events within IMG’s extensive action sports portfolio include the Festival International Sport Extreme (FISE) World Series, UCI BMX Supercross World Cup Series, the World Championships of Snowboarding and the US Open of Surfing.
About IMG
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.
About IWWF
The International Waterski & Wakeboard Federation (IWWF) is the world governing body of Towed Water Sports and is represented in all continents by National Federations. Founded in 1946, it is recognized by the International Olympic Committee (IOC) as the sole authority for Waterski and Wakeboard.
Media Contact
IMG
Lee Taylor
Corporate Communications